Michael Aguilar

President and Founder, Innocorp, ltd.

Verona, WI

About Michael Aguilar

One day in 1992, Michael Aguilar's perspective and appreciation for life changed forever. He came home from a business meeting to find that a drunk driver, just minutes earlier, had veered off the road in his neighborhood into the yard where his 5-year-old son David and his son's friend Tyler were playing. The car narrowly missed David but hit Tyler. Tyler was seriously injured and would spend the next week in a hospital recovering from his injuries. The driver was a neighbor who tragically chose to drive impaired that day. Aguilar never forgot the anger and dismay he felt that his neighbor could make such a poor decision that nearly cost the life of his son and his son's friend. Unfortunately, Aguilar would soon discover that impaired driving-related injuries and fatalities were an all-too-common tragedy in the United States and abroad.

Four years later, Aguilar created an alcohol impairment simulation goggle dubbed Fatal Vision goggles. Fatal Vision goggles bring about the physical consequences of alcohol impairment, like loss of equilibrium and reaction time. He founded Innocorp, ltd. (the name is a combination of the words "innovation" and "corporation") on May 8, 1996. Aguilar debuted his prototype set of goggles at the Wisconsin Governor's Conference on Highway Safety in September 1996. Conference attendees loved the innovation, the first of its kind, for impaired driving prevention outreach and insisted on acquiring the goggles. Aguilar began building goggles on his dining room table as demand for the innovation proliferated.

Today, educators, prevention advocates, traffic safety agencies, the U.S. Military, Law Enforcement, and organizations worldwide use Innocorp's expanded line of products to educate people on the dangers of impaired driving and alcohol and other drug abuse, see www.fatalvision.com.

Aguilar earned his Bachelor of Science degree in computer science from Missouri S&T (formerly UMR) in 1976. In 1982, he achieved his marketing MBA from St. Ambrose University in Davenport, Iowa. Aguilar is now an ABD (all but dissertation), completing a Ph.D. at the School of Journalism and Mass Communication, University of Wisconsin-Madison. Michael's wife, Deb Kusmec, is a 1979 UMR graduate.